How can L1 and L2 marketing improve AI-search visibility?
Strong L1 and L2 marketing gives searchers and AI assistants a clear, consistent account of what the network does, who it serves and how developers can participate. The first job is not to publish more; it is to make the project’s core facts easy to find and repeat accurately.
We start by mapping the questions a developer, ecosystem partner or potential user is likely to ask. Then we align the answers across your site, technical documentation, ecosystem pages and public communications. That gives each channel a coherent role: explain the network, show how to get started, and point to the next useful action.
A practical foundation includes:
- A concise description of the chain’s purpose and distinguishing capabilities.
- Clear routes to documentation, developer tools and ecosystem programs.
- Consistent names for products, teams, grants and community initiatives.
- Useful explanations for common questions, not vague claims about innovation.
For ongoing AI-search work, connect this program with AI search visibility. For a wider view of project-specific services, see solutions by project type. We use a review checklist to flag missing explanations, conflicting claims and pages that leave developers unsure where to begin.
What does developer and ecosystem marketing include?
Developer and ecosystem marketing makes it easier for builders, partners and community members to understand the network and take a meaningful next step. The right mix depends on your current stage: a network preparing to attract its first application teams needs different materials from one coordinating an established ecosystem.
The work can bring several connected activities under one plan:
- Developer-facing messaging that explains the use case, tools and participation path.
- Editorial and social content that translates technical updates into useful context.
- Community activation around product education, builder conversations and ecosystem news.
- Partner communications that give projects a consistent way to describe their relationship with the network.
A campaign brief should name its audience, desired action, owner, channel and proof of completion. For example, a developer campaign might focus on helping teams understand how to access documentation and join a program; an ecosystem campaign might make partner projects and shared initiatives easier to discover. We can coordinate delivery with developer relations marketing and community growth and engagement, so public messaging and community activity reinforce the same priorities rather than competing for attention.
How should a network market grants and hackathons?
Grants and hackathons work best as clear participation journeys, not isolated announcements. A prospective builder should be able to understand who is eligible, what support is available, how to apply or take part, and where to get help.
For a grants program, we help organize the public-facing story around the program’s purpose, application materials, review stages and follow-up communications. Your team supplies the official terms and decision process; our role is to make that information understandable and keep outreach consistent. For hackathons, we can shape the event narrative, participant communications, community prompts and post-event content so the effort has a life beyond the announcement.
Before promotion begins, prepare:
- The official program or event rules and a named decision-maker.
- A short description of eligible work and the intended participant.
- The application, registration or participation route.
- A plan for answering questions and sharing updates.
- Permission to use project, partner and event materials.
We can connect campaign planning with grants marketing and community quests where they fit the brief. The useful measure is whether people can understand the opportunity and complete the intended next step—not how loudly the announcement travels.
What can an L1 or L2 marketing team control?
A team can control the clarity of its information, the quality of its materials and whether campaign work is delivered as agreed. A simple review record makes that work easier to verify: keep the approved copy, destination pages, publication links, event materials and a note of completed actions together.
For each initiative, assign an owner to confirm technical statements and another to approve external communications. Record which audiences each asset serves, where it will appear and what response it invites. This makes it easier to spot gaps before launch—for example, an announcement that names a grant but does not explain how to apply, or a developer post that points to an outdated resource.
ChatGPT and Perplexity decide independently whether and how to present a network in their answers, and those appearances can change. Grant awards and hackathon selections belong to the program organizers; marketing can support clear submissions and outreach, but cannot determine their decisions.
How does a monthly L1 and L2 marketing engagement run?
A monthly engagement turns your network’s priorities into a sequence of owned tasks, review points and visible deliverables. The first step is a kickoff that checks the project story, current materials, target audiences, active ecosystem programs and approval process.
From there, AIPromote prepares a working plan with priority messages, proposed channels, asset requirements and owners. Your team reviews factual and technical claims before publication; we coordinate the agreed marketing work and keep delivery status in a shared report. That report records what was prepared, what was approved, what went live and what should change in the next cycle.
The service begins from $3,490 / month. Scope is shaped around your priorities, such as developer education, ecosystem storytelling, a grant program or hackathon support. To keep the work actionable, bring your current project description, documentation and program details to the first conversation. Send AIPromote those materials with your main ecosystem objective, and we will return a focused kickoff checklist and proposed first-month priorities.
Prices
| Service | Price | Quote |
|---|---|---|
| Crypto Metrics Guide | from $3,490 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Share the network briefSend your project description, documentation, target audiences and current ecosystem priorities. Include any active grant or hackathon details.
- Review the public storyWe check how the project is described across its key pages and materials, then flag unclear or conflicting information for your team.
- Agree on prioritiesSet the audience, intended actions, deliverables, owners and approval route for the first monthly cycle.
- Coordinate campaign deliveryWe prepare and manage the agreed content and ecosystem marketing work, with your team confirming technical and program details.
- Review and refineUse the delivery report to confirm completed work and decide what to prioritize in the next cycle.
Frequently asked questions
How is marketing for an L1 different from marketing for an L2?
The emphasis follows the network’s role and audience. An L1 plan may need to explain the chain’s developer and ecosystem proposition broadly; an L2 plan may need to make its relationship to the wider ecosystem and its builder path especially clear. We establish that distinction in the kickoff.
What should we prepare before starting?
Prepare an approved project description, links to documentation, your priority audiences, current marketing materials and a list of active programs. For grants or hackathons, include official rules, application routes, key dates and the person authorized to confirm decisions.
Can you promote a grant program or hackathon?
Yes. We can organize the campaign story, participant-facing content, community communications and follow-up materials around the information your team provides. The program owner remains responsible for official rules, eligibility details and selection decisions.
How will we know what work has been completed?
The monthly report records agreed deliverables and their status, including materials prepared, approvals, publication links and next actions. This gives your team a reviewable record of campaign work rather than a list of impressions without context.
Can this work support our appearance in AI answers?
Yes. We make your project information more consistent and useful across the materials people can discover, and we can include an AI-search visibility review in the program. That work focuses on clarity and evidence, not on inserting unsupported claims.
Can you guarantee a grant award or a place in AI answers?
No. AI assistants choose and present information independently, while grant and hackathon organizers make their own decisions. We can deliver the agreed marketing work, prepare clear program communications and help your team present its information coherently.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
Loading the form…