How we work: a clear process for Web3 marketing

How does our process build search visibility?

We start by clarifying what your project should be known for, then connect that positioning to the channels and assets in scope. The aim is a coherent presence that people—and search or AI systems—can understand, rather than a disconnected set of placements.

During the planning review, we map the project’s core claims, audience, launch stage and existing public information. We look for gaps that could make a campaign hard to interpret: inconsistent naming, unclear product descriptions, missing destination pages or claims that need stronger support. The output is a prioritized plan, not a promise about what an independent search or AI system will surface.

The channel choice follows the job to be done:

• Use AI search visibility work when the priority is clearer, more consistent information across discovery surfaces.
• Use trending campaigns when a defined platform placement is part of the brief.
• Add PR and media when the project needs third-party coverage to support its public story.

This sequence helps clients understand how each activity fits the bigger picture before execution begins.

What should you include in the project brief?

A useful brief gives us enough context to recommend a scope without making you prepare a polished marketing document. Tell us what the project does, who it serves, what is happening next and what a successful engagement should deliver.

Include these essentials where available:

• Website, token or product links, plus official social accounts.
• Launch stage, supported networks and priority regions or languages.
• The campaign objective and any channels you already have in mind.
• Existing brand guidelines, approved claims and materials we can use.
• Access constraints, internal reviewers and any fixed launch milestones.

We review the details for readiness and missing information. If the objective is unclear or the requested channel does not fit it, we flag that before proposing work. The plan then sets out the deliverables, responsibilities, sequence, review points and reporting format. You can review the scope before approving it; changes are discussed before they are added, so the team has one shared reference during delivery.

For a first conversation, a concise note and project links are enough. You can contact AIPromote to begin, or review the service pricing page when comparing possible scopes.

How do prepayment and execution work?

Once you approve the scope, we confirm the delivery sequence and payment details before work starts. Crypto prepayment makes the commercial step explicit: the agreed work, payment amount and receiving instructions are confirmed for your review, and the campaign moves into execution after payment is received.

We accept USDT, USDC, BTC, ETH, SOL, TON and BNB. The invoice or payment instructions specify the agreed payment details; use those instructions rather than relying on an address from an earlier project. Our payment methods page explains the available options.

A named account lead coordinates questions, approvals and dependencies. Work is scheduled around the agreed scope and any client-side materials or access needed to proceed. For example, if a placement needs approved project copy or a destination URL, we request it as part of the kickoff checklist rather than waiting until the campaign is underway. The plan also identifies which decisions need your review and when we need them. This keeps execution accountable and gives your team a clear point of contact without obscuring who is responsible for each deliverable.

What does the final campaign report show?

Your report connects the approved plan to the work delivered. It records completed deliverables, relevant placement links or other available evidence, and any outstanding items that affect the agreed scope. For ongoing work, reporting follows the review points set in the plan, so you can see progress and raise questions while the engagement is active.

Use the report to check three things: whether each agreed task was completed, whether the linked destination and project details are correct, and whether the next recommendation follows from the campaign objective. If something needs correction, the report gives both teams a shared reference for resolving it. You can also use it to brief internal stakeholders without turning delivery updates into a separate status exercise.

Search engines and AI assistants independently decide what to crawl, cite or surface, and platform placements can change through review, policy or rotation; our report verifies delivered work, not a fixed ranking or citation. Send AIPromote your project links, launch status and priority markets, and we will review the brief and return a scoped plan for approval.